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ADVISORS

Norm Merritt
Founder and CEO

Norm has extensive hands-on operating experience where he has generated tremendous value: Prior to MAP, Norm was President and CEO of ShopKeep, a software-as-a-service business that is transforming small business retailing. Under his leadership, the company tripled its revenue in 18 months while retooling for scale and growth. The company also acquired and integrated two bolt-on acquisitions.

Prior to ShopKeep, Norm was CEO and President of iQor, a $500M business process outsourcing firm made up of 17,000 employees working across 39 centers in 7 countries. As CEO and earlier as COO and CFO, Norm oversaw the technology driven turnaround of the firm, taking a company that was losing money in 2003 and turning it into one that earned over $68M in EBITDA in 2013. This overhaul involved a re-branding of the company, as well as a restructuring of the business using technology to drive change to even mundane processes. Norm also spearheaded several acquisitions and integrations. 

Prior to iQor, Norm was President of MortgageIT, an online mortgage company . He founded and launched SkillGames, a Walker Digital / Disney collaboration. Norm was President of Universal Studios Travel and EVP of Sales and Travel Operations for Universal Studios Florida and head of Strategic Planning for Walt Disney Attractions. Norm also served as Chief Financial Officer of publicly-traded Quality Systems, Inc., a turnkey systems provider focused on the medical and dental markets. He also served as Chief Financial Officer of D.A. Porter Advertising and Marketing where he helped turn the struggling company around.

After graduating cum laude from Brigham Young University, Norm worked as a Senior Accountant in the Emerging Business group at Arthur Andersen & Co., during which time he received his CPA certificate, and later, his MBA from Harvard University

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